Apparently the high price tags on this years Super Bowl adds are driving away some potential clients.
According to MediaBuyerPlanner.com:
Some advertisers admittedly avoided the Super Bowl last year because of the high price tag and the unswervingly critical eye the media and the public place upon Super Bowl ad creative. This year, even some of those advertisers who have purchased ads during the big game are avoiding pre-game hype, writes AdAge.
The majority of the 13 advertisers who will advertise, such as AIG, FedEx, CareerBuilder, GoDaddy, Honda, Snickers, Nationwide Insurance and Taco Bell, have been quiet about their purchase (though it's difficult to believe that GoDaddy will remain mum), while not a single pharmaceutical, movie-studio or telecom brand has publicly announced its presence.
A few of the drug manufacturers we won't he to see that advertised in last years Super Bowl include GlaxoSmithKline, Roche Pharmaceuticals, Eli Lily, and Schering-Plough.
But what could be better than Mike Ditka testifying for Levitra? Oh Mike, how far we have fallen.